Commuting around London is overcrowded, expensive, and time-consuming. It is not the pleasant experience you need when getting from A to B in London. I have recently discovered a new way of travel around North East London, that way is ‘DriveNow’. It’s time to brush the dust off your driving license and start using DriveNow instead of your oyster card. How does driving a stylish BMW or Mini instead of taking the tube sound? DriveNow have the all-electric BMW i3 as well as the BMW 1 Series, Mini 3 & 5 door, and Mini Convertibles. Fancy trying them all? They are all available for DriveNow members.
So what is DriveNow? DriveNow is North East London’s Flexible car club, giving its members access to 300+ hi-spec BMW’s and Mini’s which can be parked for free in residents or pay and display bays within the business area (Hackney, Haringey, Islington and Waltham Forest). Members can find a car through the DriveNow app and choose to drive by the minute, hour or day. Parking, fuel, insurance, car tax and a generous mileage allowance are all included in the price.
DriveNow takes away the stress of fuel prices and repair costs. All you need to do is pay for the time you use the car. As soon as you are parked up you can walk away (after locking the car via the app – how cool)! Worried about traffic? While I can’t predict what traffic you could potentially encounter, studies have shown that for every DriveNow car, 11 privately owned cars are taken off the road, easing the traffic situation in London. You are able to park and leave DriveNow cars almost anywhere within the business area which even makes parking flexible and stress-free!
To add greater value, DriveNow members have access to a fleet of over 6,000 vehicles in Munich, Berlin, Dusseldorf, Cologne, Hamburg, Vienna, Copenhagen, Stockholm, Brussels, Milan, Helsinki and Lisbon. You can pick-up and drop-off your DriveNow cars at the airport. Hop in your BMW i3 in Hackney, drive to city airport, catch your flight and hop back into a DriveNow car at most of the destinations listed above.
DriveNow looks as cool as it sounds. When in the areas of; Hackney, Haringey, Islington and Waltham Forest, open up your DriveNow app, this will show you all the cars available in your area. Tap on them and see what/where they are – they even have their own names! The app will then direct you to the car of your choice. Once at the car just tap ‘Unlock’ and you are in. Bags in the boot and hop into your BMW i3.
The interior of the DriveNow BMW i3 echoes the sleek, cool design of it’s exterior. BMWi is a step into the future, putting you one step ahead on the way you choose to travel. Minimal motor controls inside the BMW i3 keeps operation simple and new user-friendly. If you get confused, the built-in monitor is there to guide you. As I said… Cool right? The BMW i3 is automatic and no key is required to start the car. When reversing the BMW i3’s built-in camera is automatically activated for you to view on the central display, helping you to see obstacles when maneuvering. As you switch to ‘Drive’ the monitor will automatically revert back to the main menu. Relax back and enjoy the BMW i3 drive experience. Driver displays are condensed down to a single monitor on the dashboard, including a digital display of your MPH and millage remaining – so you can see the essentials at a glance.
Use the brushed aluminum dial between the driver and passenger seats to navigate the display. Enter your unique 4 digit passcode (created during the sign-up process) to ‘log-in’ to the car. That’s it you are set. Foot on the break and press the start/stop button (in BMW i3 this is located next to the gear section toggle behind the steering wheel). You are off, on your first next-level DriveNow journey, enjoying the smooth ride inside a BMW i3. No loud engine, no clutch control hassle, it’s one easy stylish drive. Your drive-time is then recorded, and a trip breakdown is sent you to you with your receipt via email once your journey is complete. Easy.
DriveNow is the perfect solution for short trips within North East London. Not just for the opportunity to drive some of the coolest cars on the road but for the ease and convenience of DriveNow. Jumping between business meetings? Meeting friends? Going to Broadway Market? Off to an event at Alexandra Place? Watching a match at Emirates Stadium? Sign up to DriveNow and arrive in style the convenient way next time, without the hefty price tag!
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